Google confirms the Plant-Based Revolution is coming!

Eric Schmidt, Executive Chairman of Google’s parent company Alphabet, predicts a plant-based revolution is coming.

Replacing livestock with growing and harvesting plants will reduce greenhouse gas emissions and fight climate change, he stated. The meat industry, particularly cattle producers, emit significant greenhouse gases.

He named the number one “game-changing” trend of the future as the consumption of plant-based proteins instead of meat.

At the Milken Institute’s Global Conference in Los Angles Schmidt spoke to a room packed with thousands of investors and business executives.

The replacement of meat with plant proteins would also lower the cost of foods in developing countries where food is sometimes scarce. Delivering a pound of meat to the grocery store (raising, slaughtering, and shipping) is a very inefficient and costly process relative to delivering a pound of many protein-based plants. In short, our growing population can be fed more efficiently and less expensively on plant-based proteins.

Schmidt said the world is now ready to better produce synthetic food from plants with the help of computers and data crunching. Technology is able to help researchers and scientists identify the best plant combinations for both palatability and enhanced nutrition.

Google attempted to purchase the plant-protein based startup Impossible Foods for $300 million in July 2015, but the offer was rejected. Impossible Foods are working on producing a meatless burger that is indistinguishable from a meat patty. Their stated mission is to "give people the great taste and nutritional benefits of foods that come from animals without the negative health and environmental impact".

Love this content?

Receive our awesome newsletter straight to your Inbox!

One Click Subscribe

Your email address will always stay private.


Love this content?

Receive our awesome newsletter straight to your Inbox!


Login to leave a comment

gdcampas | Sat, 26th Nov @ 1:39am

Denise B. Rose The Happy Vegan Couple is ready to teach, to cook, to support; if you are an investor reading this, collaborate with us to bring an organic whole food plant-based cafe to NW Tucson. The time is ripe, and we are ready to help all the baby boomers and retirees move into their next chapter of life with renewed vigor and no meds!
Like · Reply · 14 mins